Hyginus John Oguh, E-Commerce Centre Manager and Online Business Expert at N.E.R.P. Projects, Nigeria (2010-present)
Answered Nov A MASTER KEY TO UNLOCK THE SECRETS OF AFFILIATE MARKETING BUSINESS IN NIGERIA"
It is very worrisome that many online marketers have ventured into the business of affiliate marketing without TRUELY understanding what the concept is all about, and this is responsible for the mass failures and frustrations that many people have encountered in their struggle to survive through this form of business.
THE PERILS OF IGNORANT AFFILIATE MARKETERS
Unfortunately, most businesses are today transforming into online or internet based enterprises using different platforms to recruite people as affiliate marketers. Moreover, there are many of such online affiliate marketing domain whose operations differs in nature using all manner of softwares and system towards accomplishing their business goals.
In most cases, most of the affiliate Marketers who will eventually sign up to promote this dormain and their supposedly recruites May or may not clearly understand what the concept entails or how it works and at the end their purpose of going into the biz may or may not be realistic. Therefore, Confirming the Bible scripture that says ” My people Perish for lack of knowledge”. Therefore knowledge of the business is the key thing if one must damble into affiliate marketing.
WHAT IS AFFILIATE MARKETING, AND HOW DOES IT WORKS ?
Essentially, affiliate marketing means the owner of Website http://ABJ.COMpaying the owner of Website http://YMZ.COM to direct web traffic to his site for free, for a fee, or for the percentage of the sales made. This is called affiliate relationship, in this case YMZ has no direct investment in ABJ products or services. Therefore, ABJ doesn’t pay YMZ unless the referred party takes the agreed upon action on ABJ, this might be making a purchases or just registering the reffered party email address . Payment could be for a lead or for an actual sale depending on the memorandum of understanding signed by both parties.
THE TWO WAY PROFIT
Affiliate marketing benefits both the affiliate and the merchant , and as an affiliate you can generate income from traffic to your website. But if you choose your affiliation well, you will also increase the size of your sight visitors. This is because this traffic arrives through a refferal. Therefore an affiliate marketing can be a win/win/win business model where every one involved is expected to take his fair share.
Most companies find affiliate marketing to be very attractive because most programmes in the system use a “pay for performance” model. For example, Amazon Associates, the affiliate marketing programme of Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, has marketed Amazon accross millions of websites since 1996 through it affiliate programme strategy which has earned Amazon millions of customers and patronage
STEPS TO ESTABLISHING AN AFFILIATE PROGRAMME
1. Buy a domain name that includes a specific key word for your business
2. Set up an affiliate relationship with one or more domains
3 Create a simple website for your products
4. Obtain the pictures of the products you intend to sell
5. Create New copy for your website contents and products
6. Submit your website to search engines
7. Build links through and from your website with other related sites
8. Create links to your new sites from your facebook, myspace accounts, Twitter, etc.
9. Write about your products on other bloggs, sites, Social networks, Twitter etc.
10. Optimize your site to improve your search engine ranking and increase traffic
HOW AFFILIATE MARKETING PROGRAMS WORK
Most affiliate programmes are free to join. When you enter an affiliate relationship with a merchant, you have agreed to place links on your site to the merchants site and the merchant also convenants to pay you a commission for the traffic you send to him.
THE THREE WAYS OF GETTING PAYMENT IN AN AFFILIATE PROGRAM
* Pay per sale ( cost per sale) in this case the customer you sent to the merchant through your website must have made a purchase through your traffic and in return the merchant pays you a commission from the sales proceed.
* Pay per click (cost per click) in this case the merchant pays you for every click on the link directing the visitor to the merchants site. Therefore the reffered visitor do not need to buy anything for you to be paid your commission
* Pay per lead (cost per lead) in this case you send the merchant a visitor who subsequently sign up as a lead. Which means the customer completes an online form on the merchants site.
HOW TO FIND AN AFFILIATE PROGRAM FOR YOUR SITE
There are three primary ways to locate affiliate programme for your website:
1. Consult affiliate sites like Best Affiliate Programs | Top Premier Internet Retailer | Clickbank or CJ Affiliate
2. Work with a large affiliate network that provides for dozens or even hundreds of advertisers
3. Research individual marchants to locate those who have affiliate programmes that suite youn
In conclusion going into affiliate marketing without an in-depth knowledge of it could be very dangerous and disastrous for an internet online biz new biginer.
There the above steps must be followed critically if result must be achieved.
For more on the above visit:
Facebook: https://facebook.com/HyginusJohn Oguh
Twitter: oguh_john
WASSAP: +234-8055-414610
Email: hyjohn1968@gmail.com
Published by hyjohn1968
Iam an E-Commerce Consultant and Social Marketers, I am into product marketing and training. View all posts by hyjohn1968
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